Carlos Fernandes
Coach
One of Portugal's most experienced football coaches, with a career at the highest level of European football, working alongside José Mourinho at clubs such as Inter Milan, Real Madrid and Chelsea.
SPORT IS ONLY THE BEGINNING.
BEYOND THE FIELD+
We create ideas, partnerships and opportunities that take sport further.
Scroll
Manifesto — 01
THE FIELD
IS JUST
THE START.
Sport brings people together. What we build around it can go much further. We connect sport with creativity, culture, business and opportunity.
THE + CONNECTS
SPORTCREATIVITYTALENTOPPORTUNITYBRANDSCULTURECLUBSSPORTCREATIVITYTALENTOPPORTUNITYBRANDSCULTURECLUBS
COMMUNITIESIDEASIMPACTSTRATEGYEMOTIONBUSINESSCOMMUNITIESIDEASIMPACTSTRATEGYEMOTIONBUSINESS
Who we are — 02
MORE THAN
SPORT.
Beyond the Field+ is a creative and strategic sports platform connecting athletes, clubs, brands, organisations and culture. We develop ideas, identities, content, partnerships and experiences that create value inside and beyond sport. Because the game may bring people together, but what we build around it can go much further.
01
MORE THAN VISIBILITY.
RELEVANCE.
We help athletes, clubs and organisations build a distinctive and meaningful presence.
02
MORE THAN SPONSORSHIP.
PARTNERSHIP.
We create connections designed to generate real and shared value.
03
MORE THAN CONTENT.
CULTURE.
We develop ideas capable of living beyond a campaign, platform or match.
04
MORE THAN SPORT.
POSSIBILITY.
We use sport as a platform for creativity, business and positive impact.
TALENT NETWORK — 03
SOME OF OUR
TALENTS.
Carlos Chainho
Former Player · Portuguese International
Former midfielder who represented the Portuguese national team and built a long career at the top level of Portuguese football.
Jorge Andrade
Former Player · Portuguese International
Former Portuguese international with an outstanding career at clubs such as FC Porto and Deportivo La Coruña. Today he brings his experience, leadership and network to Beyond The Field+.
Valdo Cândido
Former Player
Former professional footballer with a career built in Portuguese football — today a voice for the game's stories, dressing-room culture and community.
Our ecosystem — 04
WHAT WE DO.
01
TALENT+
Careers built to last beyond the contract.
- +Career development
- +Brand identity
- +Personal positioning
- +Commercial partnerships
- +Long-term strategy
02
BRANDS+
Partnerships designed for shared value.
- +Sponsorship
- +Brand partnerships
- +Creative strategy
- +Brand activation
- +Strategic collaborations
03
EXPERIENCES+
Moments that turn sport into culture.
- +Events
- +Corporate experiences
- +Hospitality
- +Networking
- +Community
- +Content
- +Entertainment
Creative thinking — 05
EVERY GREATOPPORTUNITYSTARTS WITHA GREAT IDEA.
Creativity is not just communication. It's about finding new ways to connect people, brands and businesses through sport.
Featured work — 06
SELECTED PROJECTS+
Ideas, partnerships and experiences built beyond the game.
Beyond The Game
Be+ Sports — Brand Identity
Complete brand platform for a new kind of sports company — identity, voice and digital experience.
2025
Podcalhar Sessions
Podcalhar — Content & Community
A football conversation platform connecting players, stories and authentic football culture across Portugal.
2025
Court Culture
Street Series — Experiences
A street basketball event series blending sport, music and community into one cultural moment.
2024
Sunday League
BTF+ Originals — Documentary
A documentary series following the people who make grassroots sport a way of life.
2024IN PARTNERSHIP+
PODCALHAR+
Football is built on conversations, relationships and stories. Our connection with Podcalhar gives Beyond The Field+ direct access to talent, communities and authentic football culture. This creates opportunities that go far beyond traditional sponsorship.
The team — 07
THE PEOPLE
BEHIND THE +.
Beyond The Field+ was created by professionals with complementary backgrounds across creativity, branding, media, business and sport.
Carol Cerviño
Marketing & Communication
Marketing and communication professional focused on brand development, content strategy and relationship management. Carol brings expertise in communication, audience engagement and project coordination, helping transform ideas into meaningful experiences.
Daniel Strauch
Brand & Business
Brand strategist and business development professional with extensive experience in marketing, partnerships, customer engagement and brand activation. He combines strategic thinking with a strong understanding of consumer behaviour.
Tico Moraes
Creative Director
Award-winning Creative Director and entrepreneur with more than 25 years of international experience helping brands create meaningful connections through creativity, innovation and strategic thinking. Co-founder of Studio Nuts.
Val Andrade
Media & Community
Co-founder of Podcalhar, one of Portugal's emerging football media platforms. Passionate about football, communication and authentic storytelling, Val has built strong relationships within the football community.
OUR PHILOSOPHY
01
CAREERS SHOULD LAST LONGER THAN CONTRACTS.
WHAT CANWE BUILDBEYONDTHE FIELD?
Let's create the next idea, partnership or opportunity through sport.
Contact — 08
START A
CONVERSATION.
Emailhello@btf-sports.com
Phone+351 913 556 290
WhatsApp+351 913 556 290
Instagram@btf_mkt_sports
LinkedInLinkedIn
OfficeLisbon / World